Nielsen ratings for cinema advertising http://darylmilliner.blogspot.com/2014/10/nielsen-ratings-for-cinema-advertising.html
- Cinema advertisingUsed as part of an integrated marketing campaign, where print, radio, television and other mediums are used in conjunction with each other, cinema can double or triple the impact of a campaign. Cinema provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across.
- Cinema media reaches a huge target audience each month, and its advertising recalls are plus minus four times higher than ads placed on television. Movie theater advertising reaches targeted consumers with innovative messages that engage moviegoers in a highly effective manner.
Effective movie theater advertising can also include one-on-one promotions, partnering with events or sponsorships and can be conducted at the venues themselves, with marketing teams promoting a variety of products to consumers as they are waiting in line or approaching the theater.
The Advantages of Cinema Advertising
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Catherine Donnelly’s mother, a single White science teacher from New Orleans, was
understandably proud when she dropped her daughter off to start college at Princeton
University. Having dinner with Catherine that first night, the mother was shocked to learn
of her daughter’s first visitor—Craig Robinson, a junior and a Princeton basketball player,
had dropped by looking for his sister whom Catherine had yet to see. Craig was Black.
The next day, in order to get Catherine a new room assignment, her mother headed to
the housing office and telephoned influential Princeton alums in New Orleans. University
officials said no room change was possible until the second semester.
Catherine got along with her roommate Michelle for a term but barely acknowledged
her on campus. Michelle majored in sociology and wrote her senior thesis, “Princeton-
Educated Blacks and the Black Community.” While not specifically mentioning the slighting
by her first-semester roommate, Michelle…
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